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A Brave New Podcast

Feb 3, 2021

Rhiannon Andersen has served as the CMO and Co-Owner at Steelhead Productions, her company specializes helping some of the most exciting brands in the country produce face to face events. Steelhead has been awarded ‘The Best Places’ to Work in Nevada and appointed Exhibitor Magazine’s Top 40 Providers in the event industry. Rhiannon has guided the company through the greatest recession of our time and gone on to help grow the business by over 630%, while becoming one of Inc. 5000’s Fastest Growing Companies in America.

In addition to her duties at Steelhead, she has served as the President of the Las Vegas chapter of the Exhibit Designer Producers Association and is the current president of EO Las Vegas, a global organization for entrepreneurs and Co-Chair of the non-profit, Make A Wish Southern Nevada. Rhiannon believes that marketing, done well, has the power to transform any business.

What you’ll learn about in this episode:

  • How the outbreak of the global pandemic had an outsized impact on the event planning industry and on companies like Steelhead, who had already weathered the 2008 financial crash
  • How Rhiannon’s leadership team dealt with the juxtaposition of winning Nevada’s Top Workplace while having to lay off workers who were like family due to the catastrophic effects of the pandemic
  • How Rhiannon and her partner were incredibly intentional in creating the organization's values to ensure that those values become a foundational part of their culture
  • Why culture is a crucial part of Steelhead's environment, and how developing a strong company culture was an intentional process that started with Rhiannon and her partner
  • Why Rhiannon believes strongly in approaching everything in life with humility and a desire to continue learning "about the best from the best"
  • What important lessons Rhiannon has learned over the course of her business leadership journey, and why she appreciates every step of the process she has gone through
  • Why Rhiannon learned to stop doing the things a business leader "should" be doing and instead prioritize what really matters
  • What "non-negotiables" Rhiannon has carved out in her life every day, and why she refuses to compromise on those things
  • Why Rhiannon believes that the key to good marketing, whether B2C or B2B, is found in understanding that we're all human regardless if we are interfacing digitally or in person

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