Nov 9, 2022
Heidi Lorenzen is a global
go-to-market executive with 35 years’ experience driving outsized
impact through inspired and profitable business strategies. She
empowers companies and teams to adapt to change and leverage it for
better outcomes – providing fresh insights for success amid the
dramatic shifts, unprecedented demands, and exponential
opportunities made possible through technology. She is a
sought-after thought leader on topics including socially conscious
leadership, global marketing strategy, gender equity, and business
expansion and has written on these subjects for CMO Council,
Forbes, Salesforce.com, World of Business Ideas (WOBI.com), and
Marketo. Heidi was named one of the Top 50 Most Powerful Women in
Technology by National Diversity Council in 2021.
In her current role as Senior Vice President of Marketing at Accela, an industry-leading cloud platform for governments, Heidi has helped the business achieve market leadership by guiding go-to-market strategies that deliver 50% of pipeline, 20% YoY increase in share of voice, and significant improvement in NPS.
Prior to Accela, Heidi was Vice President of Marketing at Singularity University where led a team responsible for educating and inspiring leaders to apply exponentially-growing technologies (like biotech, AI, and neuroscience) to create a more abundant future and help address humanity’s biggest challenges.
Prior to Singularity University, Heidi served as Chief Marketing Officer at Mark Benioff-backed CloudWords. She also has previously held senior marketing executive roles at enterprise software and technology leaders including Autonomy, Interwoven and Polycom. She began her career in media Taipei, Taiwan, followed by 8 years at Business Week magazine in New York City. Heidi spent a combined 10 years working overseas in Singapore, Germany, Taiwan, and Hong Kong.
Heidi dedicates her non-day-job time to mentoring, advising, and creating the leaders the world needs today.. Heidi is President of the Women Executives Channel Advisory Board, a member of the Board of Directors for the global non-profit Rising Worldwide, executive sponsor of Accela's Diversity Equity & Inclusion Employee Resource Group, and a member of Chief and the Athena Alliance. Heidi is a past Co-Chair of National League of City’s Corporate Partners Leadership Council, is a Business Mentor at Bishop Ranch Intelligence Innovation Accelerator and CITRIS Accelerator at UC Berkeley, and was an Adjunct Professor of Business Strategy at San Francisco State University, College of Business.
Heidi earned her M.B.A. in International Strategy from New York University’s Stern School of Business and her B.A. in East Asian Studies from Middlebury College, where she learned to speak Mandarin Chinese.
What you’ll learn about in this episode: