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A Brave New Podcast


Nov 29, 2023

Elizabeth Sutherland, APR, is the Sutherland of Sutherland Weston Marketing Communications.  Growing up in Northern Maine, after college Elizabeth worked for the United States Senate, the American Red Cross, and Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award, the Girl Scouts of Maine 2017 Juliette Award for Leadership, and a 2022 laureate of the Maine Business Hall of Fame. She serves on several non-profit boards and in leadership roles for a variety of local and state-wide organizations.

Elizabeth is an experienced public relations professional with expertise in campaign strategy development, brand development, budgeting, research, and measurement. She is also an avid reader, writer, runner, mother of two boys, and wife to a radio-talk-show host.

As an entrepreneur, Elizabeth directly understands the challenges many small businesses face and has made it her mission to help grow small business dreams whenever she can.

What you’ll learn about in this episode:

  • An overview of the fundamentals of public relations
  • Why public relations is one of the essential components to a business growth strategy
  • The ways that public relations can (and should) expand because what we oftent think of crisis communications into a long-term brand building venture
  • Specific ways that PR can help you drive growth for your organization as you are seeking to scale
  • The importance of authenticity in a PR strategy
  • Why public relations requires long-term commitment to see sustained success
  • How to get quick wins while you’re building towards that long-term success
  • Things to look for when selecting a public relations partner for your business

Additional resources: