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Pipeline Marketing, with Matt Heinz

Apr 10, 2024

Matt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers.   Matt and his wife Beth live in a 105-year-old historic farmhouse they renovated in Kirkland, Washington and share with their three children, two dogs, two cats, and several chickens.

What you’ll learn about in this episode:

  • How Matt and his team at Heinz Marketing help B2b companies with long and complex sales cycles drive revenue through pipeline marketing.
  • Why Matt believes it’s important to teach internal teams rather than take on the work as an outside partner.
  • About the intersection between pipeline marketing and your brand. We also discuss how brands should influence and impact pipeline marketing.
  • About the importance of focusing on both short term results and long-term brand equity.
  • The value of relationships and human to human selling in all B2B marketing and sales.
  • Why go-to-market motions are getting more lengthy and complex every day.
  • How a go-to-market playbook can help you stay organized AND pivot when agility is needed.
  • The relationship between corporate strategy and effective pipeline marketing.
    How to evaluate and integrate artificial intelligence into your strategy.

Additional resources: