Data-Driven Marketing with Erich Ziegler

Nov 2, 2022

Erich Ziegler is the Interim GM, EMEA at CircleCI. He is incredibly calculated in his decision-making and is laser-focused on prioritizing the most important business drivers to achieve impactful results.

Since joining CircleCI six years ago, Erich has risen to the challenge of building a team that successfully markets to developers. In that time he’s delivered >100% year-over-year growth, which is largely due to his data-driven marketing approach.

Prior to CircleCI, Erich led marketing teams at RingCentral, Intuit, PayCycle, and Netflix and was featured in the 2020 documentary, “Netflix vs the World” for his role in their hypergrowth. 

What you’ll learn about in this episode:

• The system Erich created while at Netflix to manage and maximize demand gen efforts and why it worked so well
• How the model Erich created at Netflix for a direct to consumer brand transitions into the B2B space
• How to cultivate the relationship between marketing and sales successfully
• Thoughts on what marketing trends that might stick and which ones might fade over time
• Advice for new marketers about how to increase their expertise in marketing and to win others within their organization, especially in leadership

Additional resources: 

• Erich Ziegler LinkedIn
• A Brave New’s Website