Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty

Apr 27, 2022

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

• Why multiple viewpoints are essential in branding and strategy projects
• Why we fear giving (too many) stakeholders a voice
• How projects can be transformed by embracing stakeholder involvement
• Tools for:
• Building trust and engagement with stakeholders
• Facilitating health disagreement to create a better end product
• Incorporating stakeholder input without watering down the end product
• Working with other core team members to manage stakeholder involvement
• Maintaining momentum in your project

Additional resources: 

• Josh Dougherty on LinkedIn
• A Brave New’s Website