Apr 13, 2022
is a brand strategist, speaker, and the founder and CEO of A Brave
New, a Seattle-based B2B digital marketing agency specializing in
tech and healthcare. Over the last decade plus, he’s worked with
clients to develop unique brands and accelerate business growth
using web design, inbound marketing, account-based marketing
What you’ll learn about
in this episode:
- Content trends -
what everyone should be considering/thinking deeply
- The ways we excite and
energize people about our products and our services aren't going to
change - even if the way we communicate does.
- Focusing on your audience is
one of the most important principles or trends that we need to
think about now more than ever.
- The quality of lead is more
important than the quantity.
- Content variety
is very important - it allows you to catch people at various points
in their current mind state.