The State of Content, with Josh Dougherty

Apr 13, 2022

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

• Content trends - what everyone should be considering/thinking deeply about 
• The ways we excite and energize people about our products and our services aren't going to change - even if the way we communicate does.
• Focusing on your audience is one of the most important principles or trends that we need to think about now more than ever.
• The quality of lead is more important than the quantity.
• Content variety is very important - it allows you to catch people at various points in their current mind state.
  
  

Additional resources: 

• The Direct Marketers Guide to Inbound Marketing
  
• ABN Persona Worksheet
• Blog Post: 10 Content Trends To Set You Up For Success In 2022
  
• Josh Dougherty on LinkedIn
• A Brave New’s Website