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A Brave New Podcast

Oct 14, 2020

Cary Weston is the person that will cut through the trendy business speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creative doesn’t mask the need and that the work is focused on results. Too honest at times, he believes the world could benefit from some more ‘old-fashioned’ and less ‘bright and shiny.’

Cary is active on a number of community boards and causes, has served as a multi-term city councilor and is a former Mayor of his home town of Bangor. He can juggle, make wine, can say the alphabet backwards, thinks A1 is a national treasure, and once took home a trophy in a stand-up comedy competition.

But the role he loves best is being blessed to serve as a proud husband and dad to a happy and healthy family. He lives in Bangor with his wife Tori and three children.

What you’ll learn about in this episode:

  • How Sutherland Weston was founded fifteen years ago when Cary recognized the need to make some life adjustments, and how the firm has continued to grow since
  • What important lessons and defining moments pushed Cary out of his comfort zone and proved integral to the company's growth
  • Why Cary believes you should find your passion in life and strip away everything else by delegating, asking for help, and learning to say no
  • Why Cary believes that it isn't the products or services you provide that differentiates you but rather the relationships and trust you build that set your company apart
  • Why Cary recommends you ask yourself "why?", and how doing so can help you go another level deeper in your marketing efforts
  • How Cary has built a highly collaborative team and learned to trust their skills, experience and perspectives
  • What differences Cary sees between marketing for B2B and B2C organizations, and why it is important to remember that there is always a human behind the buying decision in both
  • Why sticking to daily routines and developing positive habits has been a cornerstone of Cary's success
  • Why books by author Marcus Sheridan have had a major impact on Cary and how he views his role as a marketer

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