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The Four Key Elements That Make a Great Brand, with Steve Brock

Sep 15, 2021

Steve Brock leads a studio of talented and experienced researchers, strategists, designers, writers, programmers, project managers, an odd chef or two, photographers, videographers, organizational development specialists and assorted other creatives. As a studio, his team pulls together the most appropriate team for clients’ specific needs. And somehow, it all works. Brilliantly. With a wallop even.

For more than twenty-years (that’s like over a century in internet years), Steve’s team have helped some of the nation’s top corporations and not-for-profit organizations discover who they are, determine optimal ways to convey their story and then create experiences and artifacts that bring that story to life. You can call this the branding process, brand building or a host of other jargon-filled terms. Steve and his team call the end result delight.

Steve is very hands-on with all Brand:Wallop clients. He believes that every project matters and every client is a potential long-term friend. He not only gets involved in all the strategy work but even helps out on copy and photography when needed . At Brand:Wallop, they believe you and your staff will achieve greater delight with your brand (as will you audiences) if you experience it in the process of building your brand.

What you’ll learn about in this episode:

  • How Steve initially discovered his passion for branding, and how his company Brand:Wallop delivers on their promise for clients
  • Why Steve believes "your mission is what you do, but your brand is the distinctive way you carry out your mission"
  • What four key qualities a great brand should hold, and how you can use those four qualities to inform the content you produce
  • What to look for to identify and address problems with your branding, and why listening to your customers is the key to getting your branding right
  • Why the biggest trend in branding is creating an experience and long-term relationship with customers, and why it's better to "build peaks" rather than "fill potholes"
  • Why collecting data from your clients and responding to feedback is the key to being "audience-centric"
  • Why momentum is crucial for building or refreshing your brand, and why consistency is vital
  • How to structure your "brand team" to make the most impact, and what roles your brand team needs to thrive

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