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A Brave New Podcast


Apr 1, 2020

An experienced leader and creator with a broad digital media background, Devin Moore is a Global Marketing Manager for Xbox, and specializes in channel strategy, creative ideation, technical problem solving and tactical implementation. Devin is skilled in content creation, campaign, and asset deployment, measurement, and management with a strong focus on measurable, results-driven execution of business objectives across all communications channels.

Devin prides himself on ensuring businesses achieve their goals through hard work, thought leadership and creative solutions to business challenges. 

What you’ll learn about in this episode:

  • How engaging, authentic marketing content helps differentiate Xbox from its market competitors like Sony and Nintendo
  • How Devin works to keep his team aligned to the branding goals of Xbox, and why branding through social media is more challenging to control and keep consistent
  • How Xbox plans out its content creation and marketing strategy, and why detailed, shared tracking of content is critical to the brand's success
  • How Xbox Game Pass uses both organic, social marketing as well as paid media, and paid media is vital for a large brand like Xbox
  • Why social media algorithm changes are inevitable, and how Xbox adapts to these major changes
  • Why relevant social media channels change constantly, and why adapting the strategies big brands are using to work for your own brand is a viable option
  • What changes Devin expects for the marketing landscape in the future that brands will need to learn to adapt to, such as consumer privacy concerns

Additional Resources: