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A Brave New Podcast

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  2. Marketing As A Catalyst For Growth, with Deepika Kumar

Marketing As A Catalyst For Growth, with Deepika Kumar

Jun 29, 2022

Deepika is a marketing leader with over 20 years of experience in building global brands, driving revenue growth, and achieving business impact for technology companies. As the Chief Marketing Officer at CareJourney, she is responsible for the development and execution of the company’s marketing strategy, positioning, brand management, and demand generation programs.

Prior to CareJourney, Deepika served in leadership positions at several well-known B2B companies, including Bloomberg Law (a Bloomberg, LP company), CEB  (now Gartner), and Claraview (a division of Teradata) where she executed large-scale, global marketing programs for multiple SaaS products across the NA, EMEA, APAC, and LATAM markets.

Deepika holds a Bachelor's degree in Political Science from Hindu College, Delhi University as well as Marketing certifications from the Cornell Johnson Graduate School of Management and the Thunderbird School of Global Management. She is a founding member of Chief D.C., the only private membership network focused on connecting and supporting women executive leaders.

What you’ll learn about in this episode:

  • The ways that marketing can serve as a catalyst to drive your organization forward
  • How to evaluate the current state of your marketing efforts and determine the immediate next steps to take
  • How to build trust and engagement with sales teams using data, results and conversations in order to ensure that you can drive results together
  • Methods for developing a clear value proposition and communicating effectively with multiple complex audiences
  • How Deepika’s approach changed during the pandemic, and what learning she’ll continue to utilize going forward
  • What data Deepika leverages to determine the effectiveness of marketing efforts
  • How to evaluate when to look for outsourced help for marketing efforts

Additional resources: