How To Effectively Roll Out Your Brand, with Josh Dougherty

Aug 17, 2022

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

• Why a disciplined band rollout process is necessary
• The length of time it will take to for people to start internalizing the brand and repeating it back to you
• The difference between brand and marketing
• Why a brand rollout must be treated as more than ust a marketing campaign
• How to effectively roll out your brand to the two most important groups of people: your team and your customers
• The key elements of a brand implementation plan
• What to think about when planning and executing your internal and external launches
• How to leverage a content strategy and ongoing brand training to maintain momentum over the course of the first year after launch and into the future
• What do do if you realize that you’ve gone off course 3-5 years after your brand launch and once again sound like everyone else 

Additional resources: 

• How to effectively roll out your brand (blog post)
• The secret to an accelerated branding process (guide)
• Josh Dougherty on LinkedIn
• A Brave New’s Website