Jul 22, 2020
Susan is a Connector...of business goals with strategies, and of people and ideas that strengthen business and personal performance. Her insights about marketing get at the heart of why and how smart marketers are valued drivers of business results. She’s led marketing, communications, product innovation, sales, and digital strategy in both start-ups and Fortune 500 companies. Before business school, she studied Pharmacy and is convinced her marketing career came from a stroke of luck that involves tennis and the U.S. Olympic team. She’s a proud science nerd, has a strategic framework at the ready for any situation, believes your resume needs work and is certain almost all communication would be better in table format.
Also, Susan believes bad creative is (mostly) the fault of poorly-trained marketers, not poorly-performing agencies. Want to know why? Follow this podcast, it will be discussed in a future episode.
What you’ll learn about in this episode:
Additional resources: