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A Brave New Podcast

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  2. Future-Facing Marketing Trends, with Josh Dougherty

Future-Facing Marketing Trends, with Josh Dougherty

Apr 14, 2021

Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • Why an evolving expectation of trust in marketing has been a major force in 2021, and how the annual Edelman Trust Barometer can offer invaluable insights
  • Why an erosion of trust in core institutions such as government and the economy has been accelerated by the global pandemic and other recent major challenges
  • How people across the industrialized world have a high level of trust in their individual employers but low trust in wider institutions
  • Why transparency and impartiality are crucial, and why academic and technical experts within a company are its most trusted spokespeople even though even that trust is tenuous
  • Why people often have good intentions to improve our information literacy but often don't do the work necessary to avoid echo chambers
  • Why being trustworthy, living up to your promises, leading with facts, acting with empathy and being authentic is crucial for effective, impactful marketing
  • How Wunderman Thompson's Future 100 report offers powerful insights into what the future will look like and how we can begin adapting today
  • How augmented reality (AR), virtual reality (VR), and mixed reality will bring a sea change to conferences and other events
  • How the Johnson & Johnson/Merck vaccine development partnership offers an example of how partnering with other companies in branding collaborations can be powerful
  • Why TikTok ads are creating new exciting opportunities for marketing that can't be overlooked, and how people are showing a desire for clarity on an organization's ethics
  • Why today's audience wants to learn from trusted brands and companies, and how teaching them for free can help you build trust

Additional resources: