Creating A Strong Visual Brand, with Phil Padilla

May 11, 2022

A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to end, and achieving positive business results. 

What you’ll learn about in this episode:

• What makes our Art Director Phil Padilla tick and how he thinks about brand
• The key things Phil keeps in mind each and every time he embarks on a branding project
• Why McDonald’s and Nike have more in common than you think
• The importance of maintaining brand consistency across channels as you work on building your brand
• Why a little bit of fun is important and valuable for even the most serious brands

Additional resources: 

• Phil Padilla LinkedIn
• A Brave New’s Website