Content, Creativity, & Storytelling, with Brad Steinbacher

Aug 31, 2022

Before he entered the world of marketing, A Brave New’s Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle’s leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he’s not actually middle-aged.

What you’ll learn about in this episode:

• Brad’s journey from journalist to seasoned content professional
• The lessons that Brad learned in the newsroom that have helped he and his team create better content for clients
• Ways to keep your content fresh when it feels like you’ve exhausted every single approach to your content
• How to find inspiration (especially by reading nonfiction and unplugging from technology)
• How brands can level up their content game 
• The important things companies need to think about as they use content to build brand differentiation

Additional resources: 

• Nixonland by Rick Perlstein
• Brad Steinbacher on Twitter
• A Brave New’s Website