Branding Is Memory Curation, with Josh Dougherty

Mar 16, 2022

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

A company is only as important as the memory it leaves in its customer’s minds. In this episode Josh will explore:

• Why branding is important
• Why entrepreneurs and founders should focus on branding
• The connection between branding and memory
• 3 Questions to ask as start working on your brand
• How great brands align teams to work more effectively, redefines how people think about a category or product, and free companies from price competition

Additional Resources:

• Free Guide: The secret to an accelerated branding process
• An Introduction To Integrated Branding
• A Brave New’s Website