Avoiding Marketing Extinction Through Continuous Learning, with Josh Dougherty

May 25, 2022

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

• What specific dinosaur fossils you can see at Bozeman’s Museum of the Rockies
• Why marketers are typically more at risk of a slow extinction vs. a sudden one (aka the meteorite that killed the dinosaurs)
• How this slow extinction can be be avoided by embracing continuous learning
• Why books, blogs & podcasts, a community of learning should all play a part in your learning mix
• How to turn your learning into action by implementing just 1 think for each resource you consume

Additional resources: 

• 5 Suggested Books To Read Right Now
• No Rules Rules: Netflix and the Culture of Reinvention
• ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
• The Disruption Mindset
• This is Marketing: You Can't Be Seen Until You Learn To See
• Essentialism: The Disciplined Pursuit of Less
• 5 Blogs To Start Reading If You Don’t Already (not exclusively marketing, also general business to get you to think broadly)
• Marketing Artificial Intelligence Institute Blog
• Neil Patel’s Blog
• McKinsey Blog
• MIT Sloan Management Review
• Content Marketing Institute
• Josh Dougherty on LinkedIn
• A Brave New’s Website