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Adapting to Change, with Jordon Meyer

Oct 28, 2020

Jordon Meyer is the founder and CEO of Granular, a digital marketing agency and a Google Premier Partner. He’s been an expert PPC practitioner for over 15 years and has run digital marketing at multiple agencies, managed over $1M in PPC spend per week at a Fortune 100 company, and built some amazing SEM teams over the years. Today, he’s in the business of growing other businesses through expert PPC management at Granular.

From working with and getting pitched by dozens of agencies around the US while Jordon was in-house, he found that PPC services are no good if the people behind it aren’t passionate experts in the field. He founded Granular in 2014 to bring a laser-focused expert PPC solution to the market.

Jordon is in the business of growing businesses. He and his team at Granular have clients coast-to-coast that find their value too good to pass up. But they planted their flag in Milwaukee, and their Midwest work ethic shows in everything they do.

What you’ll learn about in this episode:

  • How Jordon started in digital marketing and search engine optimization early in the life of the field, 15+ years ago. And how his career led to founding his agency, Granular
  • What impact the outbreak of the global pandemic has had on the world of digital marketing, and why companies are shifting budgets toward digital media
  • How the Granular team approaches high-value and B2B marketing, and why Jordon believes there are more similarities between B2B and B2C prospects and customers than there are differences
  • Why Jordon feels many businesses fall short by not spending enough time developing their paid media strategy and as a result, fail to accurately measure and decide what's working
  • Why being ready and willing to adapt to the ever-shifting digital landscape, algorithm updates and other changes is crucial
  • Some new advertising platforms worth trialing, and what programmatic advertising is best used for (and when not to use it)
  • Why advertising on Bing shouldn't be overlooked for B2B marketing, and why Google is the right starting point for advertising but shouldn't be the end of the road
  • How Jordon leans into his introverted personality as a leader, and how he uses “radical prioritization” to get things done

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