ABM is B2B Marketing 2.0, with Polly Yakovich

Feb 16, 2022

Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.

What you’ll learn about in this episode:

• Why ABM is becoming synonymous with B2B Marketing - the only method that is successful
• How ABM can bring you business transformation with an account-centric approach
• Why only 1% of leads generally become clients, a 99% fail rate
• Why you need to destroy the silos between marketing and sales and become one singularly focused organization
• How an account-centric approach changes acquisition, upsells, and client retention

Additional Resources:

• ABM Is B2B: Why B2B Marketing and Sales Is Broken and How to Fix It
• ABN Podcast: ABM: Account-Based Marketing, with Josh Dougherty
• Account-Based Marketing is B2B Marketing
• Terminus ABM Platform
• A Brave New’s website