2021 Trends and Preparing for 2022, with Josh Dougherty

Oct 27, 2021

Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding.

What you’ll learn about in this episode:

• What Salesforce's 2021 report revealed about how marketers feel about today's marketing environment
• How the unusual challenges of 2021 have impacted (and accelerated) marketing trends, including bringing the marketing and sales teams closer
• Why the chaos of the last few years has created both challenges and new opportunities for marketing to prove its value
• Why growth in every industry has been accelerated by the outbreak of the global pandemic, and how privacy law changes have created even greater complexity
• Why lots of high-quality data is crucial for navigating today's challenges, and why clearly defining your organization's long-term goals and strategy matters
• Why video as a content vehicle is also an accelerating trend that takes advantage of being "less polished, more human" to connect with viewers
• Why consumers are increasingly trusting and relying on artificial intelligence throughout their daily lives, and how marketers can leverage AI

Additional resources:  

• Salesforce's State of Marketing in 2021: www.salesforce.com/news/stories/state-of-marketing-in-2021/ 
• Takeaways from the Marketing Artificial Intelligence Convention 2021 by Josh Dougherty: https://www.abravenew.com/blog/takeaways-from-maicon-2021 
• Website: www.abravenew.com 
• LinkedIn: www.linkedin.com/in/jdough/ 
• LinkedIn: www.linkedin.com/company/a-brave-new/ 
• Why ABM Is Your Small Team's Secret Weapon: https://blog.hubspot.com/marketing/kickstart-abm-small-teams 
• Get started with account-based marketing in HubSpot: https://academy.hubspot.com/lessons/get-started-with-abm
• 5 most common problems with B2B account-based marketing: https://www.impactplus.com/blog/most-common-problems-with-b2b-account-based-marketing