Promoting Workplace Diversity, with Michelle Burk-Gomez

Jun 23, 2021

Michelle Burk-Gomez is the Account Director at A Brave New, and she is passionate about building brands and crafting compelling digital experiences for organizations. Her ideas are informed by creative and quantitative perspectives. Michelle has over 15+ years of experience in the Marketing, Brand Strategy, Technology, Finance, and Nonprofit industries.

Adept at knowing market trends and how to relate that to an organization’s targeted goals, Michelle is out to discover how best to use marketing campaigns and technology to impact market position and brand perception. She is excited about how to use the power of technology to make organizations more competitive.

She is experienced in concept development and strategy through execution; that is grounded in knowledge of brand, competitive landscape, and market trends. Storytelling, brand strategies and innovation with top ranking companies all play a part.

What you’ll learn about in this episode:

• How Michelle's career path led to her role as Account Director at A Brave New, and how she discovered her love of marketing through her varied career experiences
• What challenges Michelle has faced as an African American woman in marketing, and why it is crucial to amplify women's voices and give them opportunities to grow their careers
• Why women are often balancing their careers with family responsibilities, and how the global pandemic has disproportionately amplified this added burden
• What has changed for women in the workplace over the last 20 years, and why not enough progress has been made to help women succeed
• How establishing quantified and measurable diversity goals has helped A Brave New establish a more diverse team
• Why truly valuing diversity means making it an ongoing priority, and why business leaders have a responsibility to educate themselves and take action
• Why it is critically important to call out injustices when you see them, and why the work of increasing team diversity and workplace equity never stops

Resources:

• LinkedIn: www.linkedin.com/in/burk-micheller/ 

Additional resources:  

• A Brave New’s website: www.abravenew.com