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A Brave New Podcast

Nov 17, 2021

Hannah Thomas is a dynamic and impactful executive advisor and health science consultant who expertly guides C-suite executives in goal attainment, including developing strategies to successfully drive organic growth, M&As, talent and workforce optimization, technology improvements, product launches, partnership building, and cultural transformations.

As Founder/Principal at New Canvas Advising, Hannah collaborates with business leaders to holistically assess their existing systems, processes, technologies, and policies and determine a strategic plan to achieve both their short- and long-term goals. While offering value to all industries, Hannah leverages her background in clinical research to specialize in meeting the complex and unique needs of clients in the life sciences, biotech, and healthcare sectors.

Having worked with/in large corporations, small businesses, non-profits, start-ups, clinical research centers, hospitals, and more, Hannah understands how to communicate with, influence, and lead technical, scientific, and operations personnel of all levels. She has earned the respect of physicians, PhDs, researchers, and laboratory personnel while also being able to advise decision-makers focused on financial management, regulatory compliance, and business strategy.

Hannah is active in her community, currently holding an appointment to the Council Salary Review Commission for the City of Puyallup. She is also a professional mentor through the Blue Scarf Society with the Puyallup and Sumner Chamber of Commerce. Previously, Hannah co-founded and directed Scent of Water Foundation to provide relief to individuals with financial challenges while suffering from all types of cancer. She has also served as a mentor for students and young female professionals through the Northwest Association for Biomedical Research and Young Women in BIO.

Hannah earned her Master’s in Health Science, focused on Clinical Research Administration at George Washington University as well as a Bachelor’s in Biology from Pacific Lutheran University. Additionally, she completed a comprehensive program at Sandford University for an Advanced Project Management Certificate.

What you’ll learn about in this episode:

  • How Hannah’s career path evolved and led to the founding of her business, New Canvas Advertising
  • Why Hannah feels passionately about the work she does, and what kinds of advertising projects she organizes on behalf of clients
  • How the outbreak of the global pandemic has impacted the overall healthcare sector and how health systems are adapting to these new challenges and opportunities
  • What innovations and developing trends and technologies are emerging within the healthcare industry
  • How the global pandemic is forcing the healthcare industry to grapple with difficult new challenges and shifting patient expectations
  • Why access to robust data is crucial, and how patient surveys and other data collection strategies will be key going forward
  • What challenges and opportunities Hannah sees in healthcare marketing, and why internal marketing will be vital as we begin to emerge from the pandemic


Additional resources:  

A Brave New’s website: