Nov 9, 2022
Heidi Lorenzen is a global
go-to-market executive with 35 years’ experience driving outsized
impact through inspired and profitable business strategies. She
empowers companies and teams to adapt to change and leverage it for
better outcomes – providing fresh insights for success amid the
dramatic shifts, unprecedented demands, and exponential
opportunities made possible through technology. She is a
sought-after thought leader on topics including socially conscious
leadership, global marketing strategy, gender equity, and business
expansion and has written on these subjects for CMO Council,
Forbes, Salesforce.com, World of Business Ideas (WOBI.com), and
Marketo. Heidi was named one of the Top 50 Most Powerful Women in
Technology by National Diversity Council in 2021.
In her current role as
Senior Vice President of Marketing at Accela, an industry-leading
cloud platform for governments, Heidi has helped the business
achieve market leadership by guiding go-to-market strategies that
deliver 50% of pipeline, 20% YoY increase in share of voice, and
significant improvement in NPS.
Prior to Accela, Heidi
was Vice President of Marketing at Singularity University where led
a team responsible for educating and inspiring leaders to apply
exponentially-growing technologies (like biotech, AI, and
neuroscience) to create a more abundant future and help address
humanity’s biggest challenges.
Prior to Singularity
University, Heidi served as Chief Marketing Officer at Mark
Benioff-backed CloudWords. She also has previously held senior
marketing executive roles at enterprise software and technology
leaders including Autonomy, Interwoven and Polycom. She began her
career in media Taipei, Taiwan, followed by 8 years at Business
Week magazine in New York City. Heidi spent a combined 10 years
working overseas in Singapore, Germany, Taiwan, and Hong Kong.
Heidi dedicates her
non-day-job time to mentoring, advising, and creating the leaders
the world needs today.. Heidi is President of the Women Executives
Channel Advisory Board, a member of the Board of Directors for the
global non-profit Rising Worldwide, executive sponsor of Accela's
Diversity Equity & Inclusion Employee Resource Group, and a member
of Chief and the Athena Alliance. Heidi is a past Co-Chair of
National League of City’s Corporate Partners Leadership Council, is
a Business Mentor at Bishop Ranch Intelligence Innovation
Accelerator and CITRIS Accelerator at UC Berkeley, and was an
Adjunct Professor of Business Strategy at San Francisco State
University, College of Business.
Heidi earned her M.B.A.
in International Strategy from New York University’s Stern School
of Business and her B.A. in East Asian Studies from Middlebury
College, where she learned to speak Mandarin Chinese.
What you’ll learn about in this
episode:
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