Marketing A Complex Tech Product, with Josh Dougherty

Nov 23, 2022

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

• How to market a complex product in four steps
• Clarifying what you're really selling
• Building trust with humans
• Importance of being data driven
• Keeping the balance between not getting lost in features and functionality, and not oversimplifying

Additional resources: 

• How to Market A Complex Tech Product Blog Post
• Erich Ziegler Podcast
• Fabian Geyrhalter Podcast
• Josh Dougherty on LinkedIn
• A Brave New’s Website