Mar 3, 2023
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies.
What you’ll learn about in this episode:
Specific strategies to build your brand in this environment including
Giving voice to the scientists if you work in the healthcare and technology spaces
Investing in making a societal impact and speaking up for values
Exploring government collaboration where appropriate to make the world a better place
Speaking up and taking concrete action about issues people care about (especially CEOs)
Investing in the platforms that people trust most
Being someone who provides trustworthy and accurate information
Additional resources: