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A Brave New Podcast

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Harnessing the Power of Community, with Garrett Harding

Nov 10, 2021

Garrett Harding (he/him) is the Associate Director of Community Outreach at Huntsman Cancer Institute (HCI). In this role he plans, implements, evaluates, and leads HCI’s community outreach and engagement activities, working in collaboration with the community to build capacity for projects that reduce and address the burden of cancer in Utah and the Mountain West.

 Additionally, he coordinates HCI’s 36-member Community Advisory Board and manages the Community Outreach and Prevention Education program – which is composed of Community Health Educators who provide outreach, screening, education, and connection to research, to diverse and underrepresented communities. Mr. Harding received a degree in public health from Brigham Young University. He is a trained patient navigator, certified tobacco cessation facilitator, and is fluent in Spanish. 

Outside of work, he enjoys cooking, playing golf and tennis, spending time in the Utah mountains, advocating for social justice and equality, and spoiling his 7 nephews and 1 niece.

What you’ll learn about in this episode:

  • How community outreach contributes to a broader public health program and what’s required to demonstrate success
  • The most effective approaches to capture an audience’s attention around scary healthcare topics like cancer and cancer prevention
  • How Huntsman Cancer Institute’s marketing messaging found success with emphasizing small steps and without utilizing fear tactics
  • Why it’s important to consider your audience needs, and how to make messaging more inclusive
  • What mistakes Garrett made with negative messaging and how he was able to adapt his approach to be better received
  • How to prioritize community outreach and education within a healthcare organization’s broader marketing and PR efforts
  • How to effectively prioritize and communicate the organization’s brand in partnership with community outreach, marketing, and PR

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