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A Brave New Podcast


Jul 8, 2020

In this unique episode of A Brave New Podcast, show host Polly Yakovich is interviewed by Stephen Woessner, CEO of Predictive ROI and host of the Onward Nation podcast. They take a behind-the-scenes look at the founding of A Brave New and the work the team does to help B2B business owners more effectively market their companies and extend their reach.

Polly Yakovich’s Bio:

Polly Yakovich is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.

Stephen Woessner’s Bio:

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers.

Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner’s Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.”

His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

What you’ll learn about in this episode:

  • Why Polly and her business partner Josh decided to start A Brave New, and what areas of marketing they specialize in for their clients
  • Why Polly and Josh decided to move away from nonprofit marketing and specialize in the B2B space when they founded A Brave New
  • What early challenges the A Brave New team faced when making the jump to B2B, and how Polly and Josh learned to believe in the value they were offering
  • How trial and error and experimentation helped Polly and Josh fine-tune their area of focus and helped them develop and grow the firm
  • How mentorship and good advice became the foundation of A Brave New's direction, and why having mentors believe in them was a strong motivator
  • Why Polly believes it is important to be intentional and focused on your strengths and on a clear plan for the future, even if you are busy with the day-to-day grind
  • Why you shouldn't try to start from scratch but should learn from established business leaders who have already made the mistakes and learned the lessons
  • How Polly and the team at A Brave New used their own company as an experimentation sandbox to develop new offerings for clients
  • Why focusing on helping and adding value can help new clients discover your company, and why the A Brave New team developed a new level of discipline in decision-making

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