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Establishing Your Visual Strategy, with Amy Balliett

Aug 19, 2020

Amy Balliett is the CEO and founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and headed up SEO at several companies before launching Killer in 2010. In the years since, she has grown Killer Visual Strategies to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more. 

Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, SMX, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, a LinkedIn Learning instructor, and the author of the newly released book Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.

What you’ll learn about in this episode:

  • How Amy's career began in film school, and how she discovered her love of SEO and marketing and created Killer Visual Strategies by accident
  • How Killer's business model changed over time as Amy developed an expertise in quality visual marketing content
  • How Amy shifted into thought leadership and public speaking, and why a regular cadence is critical for developing your own thought leadership
  • Why Amy and her team are careful to work only with brands whose values align to their own, and why focusing on and mastering a specific niche is vital
  • Who Amy wrote her book Killer Visual Strategies for and what she hopes readers will be able to take from it
  • How Amy defines a "visual strategist", and why the role is becoming increasingly important as print content becomes less important
  • What specific tactics for visual content are changing over time and howneeds to be customized to the target audience and the channel it is being deployed on, and why stock imagery isn't effective

Additional resources: