Driving Growth As A CMO, with Grant Johnson

Dec 7, 2022

Grant Johnson is a 4x CMO with a proven track record of more than doubling revenues and scaling businesses, building high-performance teams, and transforming global companies, from early stage to multi-billion-dollar enterprises, including: Emburse, Cylance, Kofax, Pegasystems and Symantec. Grant has been a key member of executive teams, driving growth, helping integrate more than 20 acquisitions, and fostering liquidity events valued at more than $10 billion.  Grant’s a full stack marketer with expertise in all key functions, including brand, channel, customer, demand, operations, product, and Web marketing.  His passion is for developing talent and he’s gratified that more than a dozen of his former staff have progressed their careers to become heads of marketing and CMO’s.

What you’ll learn about in this episode:

• How to balance building strong brand loyalty and driving the demand that you need for growth
• Best tactics to build your brand in the B2B space 
• How to bridge the gap between sales and marketing in B2B and ensure a smooth handoff
• Marketing differently based on a company’s stage, whether it’s orgs in growth, acquisition, or integration
• Common pitfalls CMOs face
• Why the relationship with your CEO is so important and how can someone build it

Additional resources: 

• Avoiding CMO Pitfalls Blog Post: Part 1
• Avoiding CMO Pitfalls Blog Post: Part 2
• Blog Site: CMO Mentor
• Grant Johnson LinkedIn
• Grant Johnson Twitter
• A Brave New’s Website