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A Brave New Podcast


Mar 4, 2020

Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • Why there is often confusion surrounding what is and isn't branding, and why branding goes far beyond just a logo
  • What a brand is, how it gets to the heart of what differentiates your company from others, and why strong branding can be a powerful thing
  • Why great branding conjures specific feelings, concepts and memories in audiences, and why branding helps you break out from your competitors
  • Why timing is an important factor in establishing your brand, and why A Brave New has developed an accelerated branding process
  • Why your branding should be designed to last you years or even decades, and why accelerated branding can help you adapt and tweak your branding while developing it
  • Why branding is about more than just marketing but should reflect the essence of your business vision and values
  • How "brand filters" can help you ensure that your branding is being utilized and applied correctly and consistently throughout your messaging
  • Why there is a common perception that branding can be too restrictive, and why the branding process can inspire creativity
  • Why it is important to be intentional in developing your branding, and what questions to ask your leadership team to ensure that your branding is clear and effective

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