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A Brave New Podcast

Jun 22, 2022

Alison Tyrrell is the Head of Marketing at SilverCloud Health. She is a multi-award-winning marketer, with over 17 years of global marketing & communications experience. She has worked in multiple countries, with some of the world's largest brands. Alison has a keen interest in psychology, behavioral economics and anthropology and brings these learnings and insights to her work where possible. She is motivated and passionate about using marketing for positive impact and has spent the last 7 years within ESG and Healthtech.

What you’ll learn about in this episode:

  • How marketing in healthtech differs from other industries
  • Methods for controlling complexity when marketing to numerous complex audiences
  • Alison’s passion for understanding people and how they make decisions, and how that influences her decisions in marketing
  • How Alison has harnessed an incredible curiosity and drive to ask questions to continuously learn new things and grow her expertise over the course of her career
  • The importance of never giving up in marketing, but rather embracing pivots so that you can move in a different direction
  • Why you should hire a goat to join your next Zoom meeting using Goat-2-Meeting
  • The influence neuroscience, behavioral science, and anthropology can have on marketing
  • How to ensure innovation is possible even if failing fast isn’t an option for your organization

Additional resources: