Creating Great Marketing Content, with Polly Yakovich

Aug 4, 2021

Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.

What you’ll learn about in this episode:

• Why the process of collecting and creating great content needs to be done with intentionality and should focus on content with the right attributes
• How the unique challenges of the global pandemic have changed the way we collect content
• Why batching your work can be a powerful way to ensure that you're able to meet with people and collect the resources you need, and other best practices to follow
• Tips and strategies for conducting a great, effective interview, and why planning is the key to a rich, detailed interview
• Why interviewing a Subject Matter Expert (SME) requires a different level of research and preparation, and how to create great interview questions
• Why sending your interviewee a pre-interview email with the questions you'll be asking is important for helping them give you the golden nuggets you're looking for
• What tips and tricks you can utilize during the actual interview process to ensure a successful and worthwhile interview with the right follow-up questions

Resources:

Blog posts from A Brave New to help you create great content and conduct awesome interviews:

• https://www.abravenew.com/blog/how-to-conduct-a-great-interview-1 
• https://www.abravenew.com/blog/how-to-become-a-content-resource-ninja 
• https://www.abravenew.com/blog/4-tips-for-more-professional-looking-phone-videos 
• https://www.abravenew.com/blog/how-much-does-video-equipment-cost 

Additional resources:  

• A Brave New’s website: www.abravenew.com