Preview Mode Links will not work in preview mode

A Brave New Podcast


Dec 16, 2020

Polly Yakovich is Co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • Why the key to effective direct response marketing lies in being tactical, ruthlessly disciplined, and laser-focused on results
  • Why direct response marketing should be based on knowing your audience through data only, and why real action today matters more than future aspirations
  • Why you should measure only what matters, and how to identify the right metrics that matter to your business
  • How to continue building off what your metrics tell you is already working, and why it is important to stick to a single CTA (call to action) in your marketing
  • Why asking again and again with the same CTA is more impactful than changing your messaging, and why direct response is very honest about human behavior and accepts humans as they are
  • Why direct response works well in tandem with inbound marketing, and how to use the SMART approach to begin incorporating direct response marketing

Additional resources: